“100% gender parity…” If you read any press statements or other posts from us, you’re going to hear it a lot, so I want to take a moment to discuss what that means exactly and why we care so much about it.
What it means: When planning the product line, we consider the needs of mountain bikers, and for each need, we create a women’s piece and a men’s piece around that purpose. We believe everyone deserves the good stuff and we try to deliver it in a package that makes the most functional sense to the wearer. That means there are differences in fit, pattern and styling, as benefits the rider.
What it doesn’t mean: We don’t design a men’s product and then shrink down a version to fit women. You will not see us using a lighter, lesser or cheaper material in women’s product.
Why it is important to us: To be perfectly honest, as a woman who is a long-time mountain biker and athlete, I’ve gotten pretty tired of being considered second, if at all. From a purely selfish standpoint, I wanted to make the mountain bike clothes I wanted to wear. But thinking about the bigger picture, looking around at all our friends and compatriots who share the trails, I can’t find anyone who is more or less deserving of consideration than anyone else. At the end of the day, it’s as simple as that.