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Stories

  • What Truly Defines Your Character?

    May 04 2020 – Dominic Abbott

    What Truly Defines Your Character?

    It is what you do when no one is watching that truly defines your character.⠀⠀⠀⠀⠀⠀⠀⠀⠀As I wrapped up my work day I was still craving something. I still felt unfulfilled. I had this feeling like I hadn’t fully gained everything out of the day that I wanted, needed, and craved. I typically cope with this feeling by getting outside and...

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  • We All Shine When We Are Having Fun

    May 04 2020 – Jeff Cayley

    We All Shine When We Are Having Fun

    We all shine when we are having fun. It's an outlet of no judgment, be it judgment from yourself or from others. Where you are truly you. Maybe we all need to find more ways to put ourselves in those situations. Situations where we can laugh, smile and enjoy. Pictured above is the bright smile of @zoltonator wearing our Ultralight SPF jersey....

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  • Get Out of Normality

    April 29 2020 – Jeff Cayley

    Get Out of Normality

    It's often not about the bike, the route, the gear, the miles traveled or elevation gained. It's about how all that and more combined creates an experience. How that experience is fun. How it leaves some cool photos in your phone, a story to tell and a feeling of happiness inside you. It's about that feeling of aw, like when...

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