Adventure Racing is one odd sport. But when you've gone full outdoor-nerd and seemingly can't stop, it's for you. Recently, Jeff (The KETL Mtn. CEO) somehow managed to survive America’s Toughest Race. A self supported, non-stop, 6 day Adventure Race covering 365 miles & 39,000+ feet of ascent/descent split between mountain biking, trail running, whitewater paddling & rock climbing all while orienteering via map/compass with no GPS allowed.
An epic test of physical and mental fortitude. We don’t know why Jeff likes it. Nonetheless, he had his phone off for 6 days straight and KETL Mtn. didn’t burn down. That’s worth celebrating.
Some of the stuff Jeff wore in the race.. NoFry Sun Hoodie, Bodbrella Rain Shell & the Fairweather Merino socks. Including prototype, harness compatible alpine pants yet to be released.
There is no better environment to test gear and push every aspect of fabric, fit and features to the limit than an adventure race. We are in a non-stop pursuit of creating and perfecting the best outdoor apparel on the planet that ideally still looks damn good in any scenario.
