UPF 30+ Featherweight Sun Protection

The Nofry Sun Hoodie

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Minimalist Outdoor Apparel

Pack Light. Do More. Don't Look Like A Camp Counselor.

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9,500+ 5 Star Reviews

Don't just listen to us! Check out all the positive reviews from thousands of outdoor enthusiasts.

Lifetime Repair Program

If you ever damage any of your apparel, we'll repair it for free, for life :)

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Fast & free US shipping on all orders. If any item does not exceed your expectations, send it back free of charge.

We are travelers, hikers, trail-runners & mountain-bikers. We're crafting the outdoor apparel we & our friends have been craving for this lifestyle.

About Us
No joke, the Tomfoolery pants are the most comfortable pants that I have ever worn. Great for traveling, a night out, or any predicament I find myself in.
The Virtue shorts are great. Super comfy. Pair perfectly on the bike or off the bike. Highly recommend and will be buying another pair.
Super breathable and extremely comfortable. Whether I'm running, hiking, or riding my bike, the Wayward top has become my new go to garment.

The goal is to die young as late as possible.