KETL Mtn. Apparel is on a mission to weave more fun into the world.

But really, we are. This brand is owned and operated by the team at Worldwide Cyclery. We recently acquired KETL and have MASSIVE plans for the brand. Yes, we intend to continue making incredible MTB / Outdoor / Cross-functional apparel. But more importantly, we see this as an opportunity to build a brand that means something and does something we feel the world needs more of.

The goal is to die young
as late as possible.

So what do we think the world needs more of?




The world needs plenty of things, but we are confident what we can do best is bring fun to people. Our plan is to create content, mainly videos, around having fun, why it matters and why we should all have more of it in our lives. We want to tell stories that inspire you to live an unordinary life full of confidence, courage and spontaneity.