Who We Are...

We're a small crew of travelers, hikers, trail-runners & mountain-bikers. Our goal is to die young as late as possible.

Venture far. Laugh hard.

We're on a mission to create the best adventure travel apparel on the planet & have fun while doing it. We believe in travel, we believe in fun, we believe in adding depth to our lives.

By wearing KETL you are supporting a small, rare brand run by people who are trying to challenge the status quo.

We are not owned by private equity bozos. We're legitimately a small crew of friends with a passion for creating amazing outdoor apparel.

Pack light. Do more. Don't look like a camp counselor.

Our aim has always been to create the gear that we have always wanted. Aesthetically minimal yet highly technical in the outdoors & ridiculously versatile. We make it all durable & always repair everything for free for life.

A simple, yet rare mission...

Our mission is to not only create amazing apparel that's built to last but have a damn fun time doing it.

We want to innovate on the game of business & play it better. We are not here for revenue targets, we are here to make things we are proud of, ensure people love what we create & build an amazing company inside & out.

If people love the gear we create, our crew loves the work environment we've built & we are all laughing often at "work" then we have accomplished the goal of beautifully blending fun & work to the point where they are indistinguishable.