We wanted to make this one bigger, weirder, and way more spread out.
Not just one state. Not just one road trip. This time we scattered 20 jars across 10 different states and tucked them into the kinds of places we like best. Deep in the mountains, underwater in a lake, hidden in rocks on ridgelines, and sitting out there waiting for whoever is willing to go earn them.
Each jar holds $200 cash and a $1,000 KETL gift card. That is $4,000 in cash and $20,000 in KETL gift cards spread across the country. The coordinates are live now on our Treasure Hunt page, and from here on out it is on you to navigate smart, get outside, and see what happens.
This kind of thing is exactly why we started doing these hunts in the first place. The prize is just the excuse. The real point is the adventure. A reason to call a friend, throw gear in the car, drive somewhere new, and spend the day chasing a better story than whatever you were going to do instead. That is way more interesting to us than running the same boring brand playbook everyone else uses.
This round stretches from Pennsylvania to Washington, from North Carolina to California, with jars hidden near places like the Susquehanna River, Frederick Watershed, Seattle, Reno, Tahoe, Black Rock Desert, Salt Lake City, Santa Fe, Albuquerque, Chattanooga, Nashville, Los Angeles, Asheville, and Denver. Some will be straightforward. Some absolutely will not. All of them are meant to get you out there.
So if there is a jar anywhere near you, consider this your excuse. Rally some friends, make a plan, bring whatever gear you think you might need, and go hunt. Maybe you come back with cash and a gift card. Maybe you get skunked. Either way, you will probably end up with a much better day than if you stayed home.
