We wanted to do something a little unhinged.
Not another boring giveaway. Not another polished brand campaign pretending to be adventurous. We wanted to create something that actually gets people outside, makes them move, throws a little uncertainty into the mix, and gives them a reason to go do something memorable. So that is exactly what we did.
Edition 1 of the KETL Mtn. Treasure Hunt is officially live. We hid 10 jars across 5 cities and 4 states with a total of $5,000 cash and $10,000 worth of KETL gift cards up for grabs. Every jar contains $500 cash and a $1,000 KETL gift card. All the details, how it works, and where to start are in the video below.
This kind of thing is exactly what KETL is about. Spontaneity. Having fun outside. Going a little out of your way for something ridiculous and memorable. Getting a bit uncomfortable. Chasing the better story instead of the easier option. We have never wanted to be like other brands, because most brands play it safe. We would rather make gear for people who say yes to weird plans, get in the car with no real agenda, and turn an ordinary day into something they will be talking about for years.
So if you are anywhere near the hunt zone, this is your excuse. Rally your friends, load up the car, bring whatever gear you think you might need, and go see what happens. Maybe you score a jar. Maybe you get skunked. Either way, you are getting outside and doing something way better than sitting around staring at your phone.
