Stories

About a 4 hour drive from Salt Lake City, Moab is a world renowned mountain bike destination that was once called the "Uranium Capital of the World" in the 1950’s. But in the last decade or so it has become an outdoor mecca with seemingly endless rock climbing, 4x4'ing, hiking, road cycling, rafting & of course mountain biking.  We recently...

One time some fun having lady told us our gear looked rad. So we sent her a gift card and she did precisely what is intended to do in our gear. HAVE FUN! In the words of Avra herself: "Damn Ketl, had a ruckus of a weekend in style!! Took on the high country of Silverton, did a little backcountry...

When it came to designing our first pair of gloves since acquiring the brand, we set out to create a pair that balanced both breathability and durability. Something comfy and light but with a palm and craftsmanship that can withstand crashes. So many gloves on the market are flimsy, disposable, and useless after one dirt digger. Our MTB glove is...

This is @brisalwhite. She likes to ride bikes, laugh a lot, drink @whiteclaw and simply have a ton of fun. We’ve been bribing her to do photoshoots with us in exchange for free gear. She exemplifies fun and positivity. We like that. She also rides her bike at 110% and has had 1, 2 or maybe 100+ good crashes. We commend your lack...