Company Updates

Company Update February 2023: It’s OK To Suck.

Company Update February 2023: It’s OK To Suck.

KETL Mtn. Apparel

Bon dia,

Isn’t February nice? No more dealing with the in-laws. No more stressful holiday meals. No more crowded airports..wait, no. Airports still suck.🤦  But, you must agree February is pure winter bliss. Which, for me means skiing my face off while the getting is good. I’m not a pro, yet I don’t really suck either. I’m somewhere lost in between. However, I’m enjoying every second of the process as I advance along the learning curve. 

What we are working on.

In my last update, I shared our woes with keeping products in stock. I’m happy to report, we have solved that issue…at least for the moment. Inventory management is a moving target. Always will be. But, our goal is to keep the things you love in stock. You know, so you don’t have to travel/adventure naked. No one wants to see that, Jerry. Put it away!  

We are pumped for our Vent Shorts to drop this Spring! These are the short version of the popular summer Vent Lightweight Active Pants. We hope you enjoy having an A/C on your junk, because wearing these shorts in the summer feels just like that. ❄️🍒😁

What we are up to. 

Skiing. Lots of skiing. The Sierra Nevada have had a record breaking season thus far, so the crew and I have been out backcountry skiing as much as possible. For those of you that don’t know the world of backcountry skiing, check out Cody Townsend’s YouTube channel. He’s working on a epic project right now where he is skiing the 50 Classic Ski Descents of North America. We aren’t pros, but we are having a ton of fun.

Backcountry Skiing

A bit of inspiration. 

Author James Clear. From the book Atomic Habits. 

"Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity."

As always, if you have any questions about KETL just shoot me an email at Yes, I read all my emails.  :) 


Connoisseur of many. Master of none. 



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