Stories

There are a lot of indescribable emotions attached to being outside. Doing things that fill you with adrenaline. Seeing landscapes that make you pause with a loss for words. Grinning ear to ear because you “almost” went over the bars but somehow didn’t. Or even wearing your shoes with no socks because you had to sacrifice those socks in an...

It is what you do when no one is watching that truly defines your character.⠀⠀⠀⠀⠀⠀⠀⠀⠀As I wrapped up my work day I was still craving something. I still felt unfulfilled. I had this feeling like I hadn’t fully gained everything out of the day that I wanted, needed, and craved. I typically cope with this feeling by getting outside and...

We all shine when we are having fun. It's an outlet of no judgment, be it judgment from yourself or from others. Where you are truly you. Maybe we all need to find more ways to put ourselves in those situations. Situations where we can laugh, smile and enjoy. Pictured above is the bright smile of @zoltonator wearing our Ultralight SPF jersey....

It's often not about the bike, the route, the gear, the miles traveled or elevation gained. It's about how all that and more combined creates an experience. How that experience is fun. How it leaves some cool photos in your phone, a story to tell and a feeling of happiness inside you. It's about that feeling of aw, like when...