KETL Mtn. is back! This brand was built by the amazing people @qualitybike and most notably by @lrickypips. Massive thank you to them for getting KETL Mtn. started! The baton has been passed to myself, @jeffcayley, and the kickass boys & girls at @worldwidecyclery. We have MASSIVE plans for this brand. Our goal is of course to continue creating excellent, thoughtfully designed apparel. But it's way, way more than that. We want to use this brand as a platform not just for products but for storytelling. Stories that make people laugh, wonder, create ambition and courage in your soul. We want to promote fun. We want KETL to be recognized as adventurous, courageous, fun. We intend to bring people together around the ideology of living life as brilliantly as possible and packed with whatever you consider fun. It sounds like a stretch, we know. But we'll do it.